1970
P. Lal becomes de-facto sole proprietor of WW, takes up Visiting Professor positions overseas to fund WW and makes the design innovation of handloom sari-bound volumes, later adding gold-embossed titles in his calligraphy.
- This design won first prize in the National Printing and Binding Awards, received in Delhi by Tulamiah Mohiuddin, WW’s binder.
- Debut books: Under Orion (Keki Daruwalla) and Tribute to Papa and Other Poems (Mamta Kalia).
- Asif Currimbhoy entrusts WW with the publication of all his plays, starting with Goa.
- Nonsense Rhymes (Satyajit Ray’s transcreation of poems from his father’s renowned Bengali collection, Abol Tabol).